BA promotes Abigail Comber to lead marketer

British Airways has promoted head of brand engagement Abigail Comber to lead its global marketing strategy.


Comber, who has held several senior marketing roles in her twenty year career at the carrier, will oversee all brand communications, relationship marketing and service innovation as well as the airline’s Olympic sponsorship activity through to the London Games in the summer.

She assumes the duties previously handled by head of global marketing Kerris Bright, who left in March 2011 to join bedroom designers Ideal Standard International and reports directly to managing director for brand and customer experience Frank van der Post.

Comber will “review her team”, according to a spokesman, before deciding to recruit to fill her current role.

Comber is credited with delivery of the “To Fly. To Serve” brand campaign last year that was said to be the carrier’s largest in ten years.

Van der Post says her work on the campaign “is testament to her ability to translate what the British Airways brand stands for into relevant and engaging brand and marketing, internal and external, messages.”



Costa sets out a new marketing strategy

Rosie Baker

Costa Coffee, Marketing Week’s Engage Awards Brand of the Year, recently restructured its global business to create three separate divisions each focusing on individual growth and marketing strategies. Jim Slater, former marketing director for the group, and now managing director of its Enterprises division, talks to Marketing Week about the growth and marketing plans the […]

Russell Parsons

DM needs protection from data laws

Russell Parsons

Despite David Cameron’s heroic/foolhardy (delete according to ideological hue) decision to exercise Britain’s veto and leave the UK on the sidelines looking on when it comes to matters of the continent’s financial future, we remain very much in the European Union and very much subject to its laws and directives. This truism is going to […]


Google+ search update moves social network to centre stage

Lara O'Reilly

Google’s move to integrate its own social network into search results is further proof that Google+ is not going to be a mere spectator in the social space any more; this year it is edging closer to centre stage. The (quite naffly-titled) “Search, Plus Your World” update gives Google its first practical opportunity since the […]