Is there anything Paddy Power won’t offer odds on? The bookmaker is taking bets on which agency will win the lucrative BA account, with incumbent M&C Saatchi favourite at 5/4, and DDB a close second at 11/8. BBH and JWT are outsiders at 7/1 and 10/1 respectively.
Paddy Power’s move into the ad world doesn’t come as a surprise – there must be thousands of hardened gamblers up and down the country having a sneaky side bet on various creative reviews between greyhound races. Indeed, the Diary imagines that John McCririck is already practising his tic-tac signals for the major advertising agencies in preparation for Channel 4 ad reviews.