BAA and JCDecaux to renegotiate airport deal

BAA and JCDecaux have ended their existing pan-airport outdoor advertising space agreement following changes to BAA’s portfolio.

Airport owner BAA has had to sell Gatwick Airport following a recent Competition Commission report and is looking at the structure of its business.

BAA and JCDecaux Airport state that they have jointly agreed to terminate their existing advertising agreement signed in May 2006.

The existing agreement will end in April 2010 and the two parties will start discussions to structure a new contract.

JCDecaux Airport was awarded the BAA contract for seven UK airports: Heathrow, Gatwick, Stansted, Glasgow, Edinburgh, Aberdeen and Southampton, as well as Heathrow Express.

JCDecaux has just reported its first ever revenue slump with an 11.9% drop in earnings to £373.6 million.


Premier Foods sees 3% sales rise

Marketing Week

Premier Foods, maker of brands including Hovis, Mr Kipling cakes and Bisto gravy, has seen sales rise by 3% in the four months to April 25. Sales in its baking division grew 6% during the period, which it attributes mainly to Hovis and the £15m relaunch of the brand last year. Similarly, its chilled foods […]


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