BAA appoints retail marketing director

BAA, the airport operator, has promoted Sarah Jezard to retail marketing director. She will now oversee UK airport retail marketing as well as world duty free. Jezard, who has been with BAA since 2003, was made interim retail marketing director in September.

Recommended

Change isn’t all plain sailing

Marketing Week

Keeping abreast of social and technological trends through successful product innovation isn’t easy for iconic brands, which tend to have embedded cultural systems that defy change, as Coke is finding to its cost. But without such progress, they risk being cast adrift, says David Benady Ensuring a brand is not washed up by the changing […]

BA winner and gamble on ads

Marketing Week

Is there anything Paddy Power won’t offer odds on? The bookmaker is taking bets on which agency will win the lucrative BA account, with incumbent M&C Saatchi favourite at 5/4, and DDB a close second at 11/8. BBH and JWT are outsiders at 7/1 and 10/1 respectively. Paddy Power’s move into the ad world doesn’t […]