Bacardi-Martini reviews direct agency roster

By Marketing Week 6 Jan 2005 12:00 am

Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.

Abbey marketing director to leave

Abbey marketing director Angus Porter is to leave the high street bank in June.

Leo Burnett promotes Walt Disney’s theme parks with anniversary push

Leo Burnett has created the first global advertising campaign for Walt Disney’s theme parks to coincide with the 50th anniversary of Disneyland. The campaign has the theme ‘coming home’, but is not yet confirmed to run in the UK.

Tourism ads pulled after Asia horrors

Marketing Week

The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]

News Uncategorized

‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan

Niamh Carroll

‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.

News Uncategorized

Pernod Ricard on ’empowering’ its marketers to communicate on sustainability

Niamh Carroll

Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.

Analysis Uncategorized

Soft skills trump functional marketing expertise, study finds

Charlotte Rogers

Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.