Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand’s sponsorship of Century FM’s Hairbursh Divas show.
Alan Long, head of marketing at the Britannia Building Society – the UK’s second largest – has left the company following a restructure of the marketing department. Long’s deputy Dominic Facci is acting as head of marketing until the society finds a replacement. It is not known whether Long has a job to go to. […]
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.