Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand’s sponsorship of Century FM’s Hairbursh Divas show.
Alan Long, head of marketing at the Britannia Building Society – the UK’s second largest – has left the company following a restructure of the marketing department. Long’s deputy Dominic Facci is acting as head of marketing until the society finds a replacement. It is not known whether Long has a job to go to. […]
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.