Bacardi has launched a 1.4m advertising campaign to promote its two recently released Apple and Berry flavoured spirit variants.
The campaign, comprising a new outdoor “Bdelecious” poster campaign and further above-the-line activity, was created by New York-based agency Momentum.
It breaks in the UK this month and will be rolled out nationwide in the lead up to the peak Christmas season.
Bacardi Brown-Forman Brands also plans to use the creative work developed for the campaign globally.
The move follows recent below-the-line activity, including a major sampling drive, following the launch of its Bacardi Flavours range in April.
The Bacardi Flavours range was introduced into the UK market following the success of both variants in Europe and the US, and has reached sales of more than 100,000 bottles in the off-trade since the rollout.
The campaign follows the recent appointment of Liam Newton to the newly created role of director of marketing at spirits giant Bacardi-Martini.