Bad recruitment experiences cost brands millions
Giving job seekers a poor experience could turn them off a brand from a consumer perspective too.
Have your say on the best marketing employers for a chance to win a £100 Amazon voucher
Michael BarnettMarketing Week wants your view on which big brands are the best employers for UK marketers, with two £100 prizes up for grabs. Please share the survey with your marketing colleagues to help us get the best possible data.
Busting myths about confidence
Mindi ChahalConfidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.
A third of brands to hire marketers in next 3 months
Sarah VizardThe quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
Dr Martens’ pricing power and UKTV’s rebrand: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
UK ad growth, post-purchase comms, retail footfall: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Is brand building the secret to solidifying the growth of private label?
Ian BurrellPrivate label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.