Banc to take on Lib Dem account

The Liberal Democrat Party is working with Banc on its creative advertising campaign for the next General Election.

The party is also talking to Bournemouth media agency GJR Advertising about handling its media buying account.

Liberal Democrats director of communications David Walter says: “The Liberal Democrats will fight a positive campaign which does not underestimate the intelligence of the electorate. Banc is in tune with our approach. The agency’s track record, experience and flair are of enormous value to us.”

In the previous General Election, the Liberal Democrats used a creative team put together from a pool of experienced individuals well disposed towards the party.

The Tories also launched an advertising blitz this week with a £1.5m poster campaign created by Yellow M.

These are a series of executions all leading with “You paid the tax”and go on to attack Labour’s performance on NHS waiting lists, teacher and police recruitment and train efficiency.

The Labour Party has yet to unveil its campaign, which is being created by TBWA/London.

Recommended

ITV advertising revenues plunges

Marketing Week

ITV advertising revenues are set to plummet by up to nine per cent in January and February compared with the same period last year. The dip – a disappointment for ITV owners Granada Media and Carlton and a worrying indicator for the whole ad industry – comes after a record year when revenues were bolstered […]

D’Arcy faces Australian tourist pitch

Marketing Week

The Australian Tourist Commission (ATC) is reviewing its global advertising account, held by D’Arcy. The business is worth about &£2m in the UK and about &£5m globally. ATC’s latest campaign, created by D’Arcy, is running on TV. The review, which is statutory, will create a shortlist that is expected to include D’Arcy. The agency has […]

Courage prepares UK push for tequila slammer drink

Marketing Week

Scottish Courage is preparing for a national roll-out of its pre-packaged tequila and lemon flavoured drink, Slamba. Slamba, sold in a 250ml can inside a 440ml clear plastic container, used to hold the drink while it is slammed, is available in selected city-centre bars across the country. The “can in a slam container” allows drinkers […]