Bandai, the Japanese toymaker, is to take over video game company Namco. The new company will be called Namco Bandai Holdings and will be 57 per cent-owned by Bandai.
The Cosmopolitan Show may have died a death, but many other magazines see exhibitions as a vital way to make money and raise the profile of their publication, says Ian Whiteling
Unilever Bestfoods-owned Colman’s Sauces has appointed Karmarama to its advertising business following a three-way pitch. The agency saw off Fallon and Vallance Carruthers Coleman Priest to land the &£1m contract for the 190-year-old brand. The brief for Karmarama will be to develop a new brand positioning. Colman’s Sauces has not been advertised since 1998, when […]
Wayne Rooney, the Manchester United footballer surrounded by controversy, has been dropped from appearing at a Coca-Cola Great Britain-backed children’s football tournament. The organisers of the English Schools Football Association event, which Rooney was to attend as part of his sponsorship deal with Coca-Cola, decided he was not ‘a suitable enough role model’.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.