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Marketing Week

The Cosmopolitan Show may have died a death, but many other magazines see exhibitions as a vital way to make money and raise the profile of their publication, says Ian Whiteling

Karmarama beats two to Colman’s Sauces business

Marketing Week

Unilever Bestfoods-owned Colman’s Sauces has appointed Karmarama to its advertising business following a three-way pitch. The agency saw off Fallon and Vallance Carruthers Coleman Priest to land the &£1m contract for the 190-year-old brand. The brief for Karmarama will be to develop a new brand positioning. Colman’s Sauces has not been advertised since 1998, when […]

Wayne Rooney ‘unsuitable’ for Coca-Cola tournament

Marketing Week

Wayne Rooney, the Manchester United footballer surrounded by controversy, has been dropped from appearing at a Coca-Cola Great Britain-backed children’s football tournament. The organisers of the English Schools Football Association event, which Rooney was to attend as part of his sponsorship deal with Coca-Cola, decided he was not ‘a suitable enough role model’.

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