The Broadcasters’ Audience Research Board has extended contracts with three research companies by three years, to run until 2009. This means the schedule for creating a new panel to track television and radio jointly will be delayed.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The industry has been telling marketers their ability to sell stuff using ads is in decline, but as well as not being particularly helpful it’s simply not true. New data shows ROI has been increasing over the past five years.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.