barcardi global marketing director moves to Jamie Mussons
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.