Barclaycard appoints B2B marketing chief

Barclaycard has appointed Xerox’s top global brand marketer Richard Wergan to help grow its business to business division.

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Wergan has been named marketing director of its global business solutions unit. He will be responsible for all strategic marketing to Barclaycard’s business customers.

Jeff Dye, chief executive of the B2B division, says the hire is an “important step” in the development of its service offering.

“Richard’s background and experience will be vital in determining the offering we make to businesses, of all shapes and sizes, and ultimately in helping us to achieve our ambition to be one of the leading business payments providers in the world.”

Wergan joins from Xerox where he was vice president of worldwide brand marketing, advertising and media; he has also held senior positions at Unilever and Young & Rubicam.

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