Barclays has promoted Barclaycard chief marketing officer Elizabeth Chambers to oversee the UK retail bank marketing. Her new role as chief marketing officer for Barclays Global Retail and Commercial Banking follows a series of changes at the bank.
It also follows changes at Barclays’ marketing teams following the departure of group brand and UK banking marketing director Jim Hytner last year (MW August 16).
The bank scrapped the group role, devolving marketing responsibility to a number of directors, including Dave Jeppeson to UK retail marketing director and Richard French as commercial marketing director (MW December 2007).
However, Chambers is expected to oversee both roles and will report directly to Barclays Global Retail and Commercial Banking executive committee headed by Frits Seegers, with a marketing budget of £350m.
She will also continue as Barclaycard chief marketing officer, reporting to chief executive Anthony Jenkins.
Chambers joined the bank in 2006. Previously, she held senior roles at Bank of America and Reader’s Digest and was a partner at consultancy McKinsey & Company.
Earlier this month, the division appointed McCann Erickson to its roster, with a brief to launch its Premier business, which targets the mass affluent, across Europe (MW May 22).