Each day from today (1 December) until Christmas Day customers can win experiences including a visit from TV chef James Martin to help with preparations, or have X-Factor star Olly Murs to sing carols at their home.
The interactive advent calendar is being hosted on Barclaycard’s Facebook page.
The digital initiative is part of Barclaycard’s “Easier” brand campaign that launched last month.
Gary Twelvetree, global brand director at Barclaycard, says: “Barclaycard is embedded in to the payment journey, but it’s not just about the purchase – this campaign is about Barclaycard’s role to make things easier at Christmas, but it’s not just a short term campaign – it’s a long term strategy.”
Twelvetree adds that Barclaycard is planning to launch TV activity to support the campaign next year as well as a number of products and services that help support Barclaycard’s repositioning as a broader payment brand rather than a credit card provider.
The Facebook campaign will be supported by PR, social media and above the line activity.
It was developed by agencies Dare, Walker Media, Mission and Crosswords Films.
A number of brands have launched advent calendar themed campaigns to build engagement with consumers over Christmas. Debenhams’ online advent calendar offers daily deals and discounts, while Starbucks’ 12 Days of Gifting campaign offers customers different special offers in-store each day.
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