Barclaycard uses internet to support OnePulse launch

Barclaycard is launching an interactive video microsite as part of its marketing campaign to support its three-in-one card, Barclaycard OnePulse.

The miscrosite, called the Institute of Future Living, will help educate consumers about the benefits of the card by using video sequencing and interactive elements.

The venture is part of the financial services provider’s £4m marketing campaign to support the launch of Barclaycard OnePulse, which combines Oyster, credit and payment cards in one product.

Barclaycard believes its OnePulse card is in keeping with people’s hectic lifestyles, allowing them to buy items from travel to holidays abroad on one card.

The microsite used a fictional character Danny to illustrate how the card can bypass some of the problematic activities that Londoners have to endure.

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