Barclaycard’s Freedom relaunch offers more value

By relaunching Freedom in this way, Barclaycard is recognising that the previous scheme didn’t add enough value for customers.

Rosie

Barclaycard is targeting mainstream everyday spend at supermarkets and petrol forecourts by offering double points and the ability to earn reward points on any and all purchases no matter where you shop is certainly an incentive to use Barclaycard for more purchases.

It may, however, struggle to differentiate against loyalty credit card initiatives offered by retailers. Asda recently launched a cashback credit card in line with its value positioning while Sainsbury’s launched two cards in partnership with Nectar offering loyalty points and cashback on purchases.

The benefits that the supermarkets have is that they are in a position to offer additional tactical rewards and promotions – which Barclaycard can’t offer unless it makes strategic use of its retail partners to create unique value for both its customers and its partners.

Freedom may also struggle against rival Mastercard’s Priceless programme which offers customers VIP experiences and added value offers above and beyond their spending.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now