Barclays Bank has confirmed it has handed Walker Media its &£70m UK planning and buying account, following a final two-way pitch against PHD. Incumbent Starcom and OMD were knocked out at an earlier stage.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Pinterest collaborated with users to develop its AR make-up product, a sign says marketing boss Louise Richardson of the social media platform understanding the responsibility that comes with innovation and the need to add real customer value.
Bill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.