Barclays is supporting its sponsorship of the Premiership with Spaces for Sport, a &£30m initiative to support grassroots football. It will be run in partnership with the Football Foundation and Groundwork, and brings Barclays’ total investment in football to &£87m.
Last week, BSkyB unveiled poor growth in subscriber figures alongside a strategy to boost its position, but City reaction to it was muted. Will the clouds clear? asks Amanda Wilkinson
SC Johnson has signed up its Mr Muscle MultiTask brand to sponsor ITV’s Moving Day, in its first sponsorship deal with the broadcaster. Moving Day, now in its second series, is a daytime show featuring people moving house. The show’s presenters are on hand to help the movers with advice. The deal was negotiated between […]
Sainsbury’s has scrapped plans for a multi-million pound television campaign backing the launch of its Tu clothing brand. Tu was due to be supported by a £4m television campaign, but will now receive limited ad support.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.