Barclays’ ‘Fluent in Finance’ campaign
Bartle Bogle Hegarty has created another series of TV ads in Barclays’ ‘Fluent in Finance’ campaign. The ads, which feature Samuel L Jackson, are directed by Ridley Scott and will air on April 7.
‘Innovative, optimistic, modern’: Vodafone launches major brand refresh
Sarah VizardVodafone is hoping to show a “confident and modern” brand as it launches a new campaign amid the rollout of both its 5G services and new rules that make it easier to switch mobile operator.
Festival of Marketing partners with School of Marketing to encourage young people into the sector
Marketing Week ReportersThe competition for twenty 16-18 year-olds will take place at the Festival on 11 October.
Monzo, Vauxhall, Birds Eye: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.
‘There was no silver bullet’: How Change4Life tackled childhood obesity
Erin LyonsWhen the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
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