Barclays launches the second phase of its ‘Fluent in Finance’ campaign next week. The TV ads continue the theme developed last year, of how Barclays is expert at managing money. There are three 40-second executions, called Pen, Flow and Glove, each featuring Samuel L Jackson talking to camera. The ads promote different aspects of Barclays’ financial services, such as offset mortgage account Openplan, business banking and investment products. Each ad finishes with a new design featuring the Barclays’ logo and the ‘Fluent in Finance’ strapline. The ads were created by Bartle Bogle Hegarty and directed by Hollywood director Ridley Scott. Media buying and planning is handled by Starcom Motive. The TV ads will be accompanied by a press campaign featuring the new design.
Diadora, the Italian sportswear manufacturer, has signed a two-year sponsorship deal with Bradford City FC, starting next season.
CNBC is considering taking legal action against the Independent Television Commission over its decision to reprimand the channel for broadcasting a TV series on the single currency that had been funded with European Commission grants.
Scope has created a poster and print campaign to highlight the problems facing disabled people in finding work. The campaign breaks on Monday (April 7).
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
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