Barclays is launching a roadshow to help small businesses with their marketing. The seminars will feature marketing expert Robert Craven.
John Evans, founder and chairman of independent media specialist AMS Media Group, has retired from the agency. AMS was launched with co-founders Ian Forbes and Barry Post in 1975.
The Sunday Telegraph is publishing France and Spain Unlocked, a 32-page tabloid guide to buying French and Spanish property, this Sunday. The supplement will be promoted with a 30-second TV ad created by Clemmow Hornby Inge.
If a company is on the lookout for a scapegoat, the marketing department often appears to be a good place to start. But is it the right place? Over the years, a roll call of names has built up of those who have disappeared from high-profile marketing positions never to be heard from again. Falling […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.