Barclays Life finds head of marketing

Barclays Life has found a replacement for its marketing director, Malcolm Oliver, who resigned in March (MW March 17).

Nigel Waite, former sales and marketing director of rival life and pensions company, Lloyds’ Abbey Life, will replace Oliver on September 1.

A spokeswoman for the company says that Waite’s role will be more strategic than Oliver’s and adds that the appointment ends a period in which the company has been “treading water” with its marketing and advertising.

“When Oliver joined, the first thing he wanted to do was appoint an ad agency. It was premature because the industry was about to go through a tremendous upheaval,” she says.

Waite resigned from Abbey Life in February.

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