Barclays mulling restructure after Burns exit

Barclays is reviewing the marketing structure for its UK retail banking operations following the departure of marketing director Emmet Burns.


Burns moved to the US earlier this year to become marketing and brand director of SunTrust bank. He had been previously overseen Barclays’ UK retail operations.

Strategy and planning director Guy Herrington is overseeing marketing communications and management of the retail marketing team on an interim basis.

A spokesman for Barclays says that it is currently “reviewing” whether to replace Burns.

Barclays last restructured its retail banking team in 2010 following the appointment of Michelle McEttrick as chief marketing officer for its then new Global Retail Banking (GRB) division.

Burns was appointed UK retail marketing director in 2009. Previously, he had led direct marketing activity for the bank and held several marketing positions at US banks.


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