Dare Digital, the London-based interactive agency, has launched a campaign for Barclays Bank to promote its revamped online banking site.
The bank has introduced a more user-friendly and responsive site for its customers in an effort to encourage more of its 14 million retail customers to go online and its 4.3 million existing online users to use the site in greater depth.
Where it previously took five days for a new user to register to use the site, there is now an instant access system for customers using their Connect or Electron card number.
The bank says customers applying for loans can be given funds within three hours.
Dare Digital was brought in to communicate the launch of the new service. It has produced a series of banner ads for the site, and an interactive online demonstration to illustrate the benefits of the new website and the practice of online banking in general.
To reassure customers about online security, Barclays Bank has introduced free anti-virus software and text confirmation of transactions.