Barclays reviews ‘Fluent in France’ ad strategy
Barclays is reviewing its long-standing ’Fluent in Finance’ advertising strategy. The move comes two months after new marketing director Jim Hytner took the reins.
‘We have to compete hard’: Ad Association launches talent ‘taskforce’ to tackle skills shortage and diversity
Michaela JeffersonA renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Diageo credits marketing investment boost for powering growth
Matthew ValentineDiageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
Is the marketing funnel still relevant?
Charlotte RogersA cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Marketing’s opportunity is huge, marketers just need to believe
Russell ParsonsConfidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.
Comments