Barclays takes on Bank of America
Barclays is taking on Bank of America by offering a rival credit card linked to the US Airways frequent-flier programme. The Barclays card, co-branded by Mastercard, will be managed in the US.
Barclays is taking on Bank of America by offering a rival credit card linked to the US Airways frequent-flier programme. The Barclays card, co-branded by Mastercard, will be managed in the US.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.