…Barclays, the parent company of Barclaycard, has announced a tweak to its visual identity carried out by Williams Murray Hammond, to establish a single identity for all its UK and global brands.
As travellers look to upgrade their holidays in search of post-Covid travel experiences, TUI is on a mission to broaden its offer beyond the package holiday.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).