Barr Soft Drinks is investing &£2.5m in Diet Irn-Bru including a television campaign shot in South Africa and aimed at women.
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
Asda is teaming up with The Walt Disney Company to promote healthy eating to children. The supermarket will run an on-pack prize draw over 30 different fresh produce items featuring Disney characters from The Incredibles film…
Samsung has appointed JWT to handle its pan-European mobile handset advertising business. The handset division has also signed a deal to sponsor radio show Nick Ferrari at Breakfast on London station LBC 97.3FM.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.