Barr Soft Drinks is investing &£2.5m in Diet Irn-Bru including a television campaign shot in South Africa and aimed at women.
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
Asda is teaming up with The Walt Disney Company to promote healthy eating to children. The supermarket will run an on-pack prize draw over 30 different fresh produce items featuring Disney characters from The Incredibles film…
Samsung has appointed JWT to handle its pan-European mobile handset advertising business. The handset division has also signed a deal to sponsor radio show Nick Ferrari at Breakfast on London station LBC 97.3FM.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.
Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.