Bartle Bogle Hegarty appoints American Stephen Harty

Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]

Masterfoods UK has chosen Fiona Dawson, vice-president of snack food for Europe, as managing director of the UK snack-food business. She replaces David Teasdale, who has been promoted to general manager of Masterfoods Japan (MW July 28).

Conran Design Group has devised the creative idea for Waterstone’s Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone’s Christmas 2004 campaign.