Bartle Bogle Hegarty has appointed American Stephen Harty to replace Cindy Gallop as chairman of its New York office.
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
Masterfoods UK has chosen Fiona Dawson, vice-president of snack food for Europe, as managing director of the UK snack-food business. She replaces David Teasdale, who has been promoted to general manager of Masterfoods Japan (MW July 28).
Conran Design Group has devised the creative idea for Waterstone’s Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone’s Christmas 2004 campaign.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.