Bartle Bogle Hegarty has created &£1m press campaign for Electrolux-owned white goods brand AEG. It will support its new range of freestanding and built-in appliances.
As debate continues over the right of country-dwellers to dress up on weekends and kill foxes, the Diary has unearthed another blood sport, and it hopes the Government will look at outlawing it immediately. Fly hunting is practised in most houses in the country, particularly in the summer months, yet none of the anti-hunting groups […]
Voter turnout in elections continues to fall despite decades of advertising spend to persuade us to go to the polling stations. So how are the campaigns shaping up for June 10?
National Lottery operator Camelot has unveiled a shock return to sales growth for the first time in six years. The news comes as the lottery operator launches a raft of initiatives to build its games portfolio this year. Sales for the National Lottery operator rose one per cent to £4.61bn in the 12 months to […]
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here