Bartle Bogle Hegarty has launched its first work for Unilever-owned frozen food brand Bird’s Eye. It uses the strapline ‘We don’t play with your food’ and focuses on the natural ingredients in Bird’s Eye products.
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.