Bass Taverns recruits brand chief
Bass Taverns, the brewer’s pubs and restaurant division, has appointed a new director of brand marketing following the departure of John Unwin to Bass Beers Worldwide.
The branded pub operator has handed the role to Adam Martin, who comes from Bass head office. He is currently strategic planning manager, with a brief to review business development and opportunities for the whole Bass group.
He will take charge of brand marketing for the division, which runs 2,500 outlets including Harvester, Toby and Innkeepers Fayre plus the themed pub chains Fork & Pitcher, O’Neills and All Bar One.
The division is rolling out the Edward’s pub/restaurant concept and has imported the Bennigan’s chain from the US.
Unwin is to be director of pub development for Bass Beers Worldwide, with a remit to stimulate third party-owned pubs across the world.
In January, Bass hired Dominic Harrison, head of marketing for Grand Metropolitan’s Pillsbury arm, as marketing director (MW January 24). The appointments are designed to boost Bass’s growth in the international market.
