British American Tobacco has posted a 25 per cent drop in pre-tax profits in the first half of 2003, after the group took a &£279m charge for restructuring its businesses in the UK and Canada. Last month, BAT said it would close its Darlington factory with the loss of 490 jobs.
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.