BAT reports 26 per cent fall in full-year profits
British American Tobacco has reported a 26 per cent fall in full-year profits, to &£1.56bn. It blames one-off costs and losses from the sale of some of its businesses.
British American Tobacco has reported a 26 per cent fall in full-year profits, to &£1.56bn. It blames one-off costs and losses from the sale of some of its businesses.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.