British American Tobacco (BAT) is to merge its US business with rival RJ Reynolds, creating a US tobacco giant with brands including Camel, Winston, Lucky Strike, Pall Mall and Kool. Sponsorship of F1 racing is not expected to be affected by the US-only deal.
St Luke’s has been appointed by Asian bank Standard Chartered Bank to create a campaign for its new tailored credit card in Singapore. WCRS and Circus also pitched for the business.
Masius has been appointed to investment firm Jupiter’s Â£3m advertising account. CCHM and Roose also pitched.
I have watched with interest the unfolding story of the various 118 operators (MW October 9). Such negative publicity brings the entire contact centre industry into disrepute, undermining as it does the crucial role of trust in fostering customer relationships. Contact centre operators work as “ambassadors” for a business or brand, and by failing to […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.