British American Tobacco (BAT) is to merge its US business with rival RJ Reynolds, creating a US tobacco giant with brands including Camel, Winston, Lucky Strike, Pall Mall and Kool. Sponsorship of F1 racing is not expected to be affected by the US-only deal.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.