Increasingly brands are hoping that a new generation of revitalised loyalty schemes will be a game changer when it comes to understanding consumers and driving sales.
Alongside a new brand platform, PizzaExpress has unveiled a three tiered loyalty scheme designed to give the brand a complete view of its customer base, explains chief customer officer Shadi Halliwell.
The firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
The bakery chain is also looking to drive growth through a focus on evening dining and plans to have two-thirds of its stores open for late trading by 2022.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
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