Bauer Media restructures senior ad teams
Bauer Media, the publisher of Grazia and FHM has restructured its senior advertising team to “reinforce a cohesive commercial structure” at the media company.
Abby Carvosso has been appointed to the newly created role of head of magazine sales to lead Bauer Media’s Womens, Mens, Music and Entertainment magazine sales teams.
In another move, Richard Phillips has been appointed as head of digital sales.
The company says the changes will “simplify how the company operates in the multi-media marketplace and deal more effectively with the customers it serves”.
Formerly, Carvosso was the deputy managing director of Grazia and POP magazines and has lead the Grazia advertising team since the women’s glossy launched in 2005.
Previously, she led advertising sales teams in the glossy women’s market at titles including Elle, Red and New Woman.
In his new role, Phillips, will oversee 15 of Bauer’s media brands across their mobile and online platforms and join a team developing a strategy for websites and digital learning across the media group.
Previously Phillips was director of Men’s Media, managing the FHM, ZOO, Homme Plus, Q, MOJO, Kerrang! and Empire sales teams.
Paul Keenan, CEO of Bauer Media, says: “We believe now is the right time to invest senior resource to this role and bring a fresh focus to sales excellence, our clients and our creativity. Digital is a key part of our future business success and I am sure Richard will make an immediate positive impact.
Recently, rival publishing company IPC Media, which produces NME, Loaded and Marie Claire, restructured its senior commercial team to help focus the business around its target audience groups.
