The BBC has further boosted its commitment to digital media with a new partnership with IBM that will see the two companies launching several joint initiatives.
The first project will see IBM image and video search technology incorporated into Cbeebies and CBBC websites and digital content.
Ashley Highfield, BBC director of future media and technology, says: “This alliance with IBM will offer new and genuinely innovative services to our audiences. For example, combining the BBC’s massive TV and radio archive with IBM’s cutting-edge research into video and audio search technology should provide the means to unlocking huge latent value in our long tail of content.”
IBM is also in talks to roll out further projects with the BBC in areas including content distribution, customer relations management, joint research and rights management.