BBC and ITV forge ‘landmark’ deal with Sky
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
Major beauty brands such as Boots, L’Oréal and Procter & Gamble have rejected claims that the ad industry perpetuates low self-esteem by creating an unattainable image of women in the media.
MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
Given BlackBerry’s poor performance, the double departure of brand owner Research In Motion’s co-CEOs Mike Lazaridis and Jim Balsillie (MWlinks.co.uk/ BBCEO) smacks more of a quick dash for the exit rather than what the former describes as “passing the baton”. One of the problems is that the BlackBerry brand has lost its USP. Rival instant […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?