BBC announces boost in programme spending
The BBC has announced it will spend an extra £21m on television programming, mainly on drama and comedy, to reduce its reliance on repeats.
The BBC has announced it will spend an extra £21m on television programming, mainly on drama and comedy, to reduce its reliance on repeats.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.