BBC has appointed Justin Bairamian, former managing director of Leagas Delaney, to the new role of head of audience planning. Reporting to BBC marketing chief Andy Duncan, Bairamian will head a new team of audience insight managers who will help programme-makers use audience research to develop programmes…
More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
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WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.