The BBC admits it has failed to attract more listeners and viewers from ethnic minorities, with audiences actually falling. The BBC annual report for 2002-3 says the response to a campaign to attract more ethnic audiences was ‘disappointing’.
What can marketers expect from their careers once they hit 40?
Fujitsu Siemens has appointed Garry Owen to the post of head of enterprise marketing as part of a restructure in its UK operation. Owen previously held the position of head of enterprise business product management for Europe, the Middle East and Asia at IT rival Dell, which he left in February. He is the second […]
Michael Potter, chief executive and co-founder of Redwood, is stepping down from the management of the contract publishing business after 20 years, to start up new company Seven Publishing. He will remain at Redwood in an advisory capacity. Seven Publishing is planning to launch a monthly food magazine, called delicious, next spring. The magazine is […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.