BBC, fashion and beer on ASA hit list

The Advertising Standards Authority (ASA) has asked the BBC to take down two posters promoting its digital television services as “new”. The poster campaign shows six photos of a monkey puppet with the tagline “Six new channels for your bunch BBC”.

The advertising watchdog ruled the campaign was misleading because the advertised channels had been available for some time and could not be described as new.

The ASA is also investigating an Armani press advertisement, which shows a young girl wearing Armani Junior jeans, after more than 40 complaints. The complainants say they are concerned about the sexualisation of the child in the photo. She is naked above the waist.

The ASA has also upheld objections to a campaign promoting Coors beer brands, which include Carling and Grolsch. The Food Commission challenged the “healthy” claims made by the brewer.

It complained that the ad was irresponsible because it encouraged people to drink beer to maintain their health and that it also misleadingly implied that beer was a low-calorie drink.

The ASA has asked the advertiser to withdraw the campaign.

Recommended

Langdon takes top job at Euro RSCG

Marketing Week

Former McCann-Erickson chief Ben Langdon is expected to resurface at Euro RSCG group in the newly created role of European chairman. The surprise move follows the launch of his start-up agency, Ben Mark Orlando, in partnership with former Euro RSCG group chairman Mark Wnek, earlier this year. Langdon confirms that he quit the agency last […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now