…BBC is launching a campaign to promote its digital radio stations. It includes poster, television, radio and online advertising, and will break later this month.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
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Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
In the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.