….BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property developed by the group.
Hasbro, the US toy giant, is launching an upgraded colour display version of its VideoNow children’s personal video player in the UK this summer. After the US launch last year, VideoNow saw sales of $110m (£62.1m) within six months, making it one of the top three selling children’s products, despite only having a black-and-white display. […]
Thomson Holidays’ latest Â£3m television branding campaign focuses on the importance of holiday time and is designed to reaffirm the holiday company’s position as market leader.
This summer’s television schedules will be dominated by the Olympics, the Euro 2004 championships and Wimbledon. But which sports appeal to which sections of society?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.