Marketing Week caught up with Kathleen Hall, CVP Global advertising and media, Microsoft to ask her about the key trends she believes are coming out of Cannes Lions this year.
From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.
Coca-Cola’s head of music and entertainment marketing talks content.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.