Marketing Week caught up with Kathleen Hall, CVP Global advertising and media, Microsoft to ask her about the key trends she believes are coming out of Cannes Lions this year.
From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.
Coca-Cola’s head of music and entertainment marketing talks content.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?