Marketing Week caught up with Kathleen Hall, CVP Global advertising and media, Microsoft to ask her about the key trends she believes are coming out of Cannes Lions this year.
From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.
Coca-Cola’s head of music and entertainment marketing talks content.
The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
The drinks giant set up an growth taskforce last year that meets every two weeks to discuss new ideas and creative solutions for problems.
Britvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.