The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.
Pearson, the publishing and education company, has reported a six per cent fall in pre-tax profits to £386m. Its Penguin division suffered distribution problems but the Financial Times narrowed its losses to £9m and is predicted to break even this year.
Virgin Radio has signed a deal with mobile technology company Sydus that will allow people to access virgin Radio and its sister stations via thired-generation mobile phones.
Cahoot marketing supremo Deborah Cutler is leaving the business in June as parent Abbey starts to restructure the online bank. The departure of the marketing director coincides with 13 redundancies at the bank, as Abbey prepares to reduce its workforce by 3,000 – a target agreed with the bank’s new owner, Banco Santander Central Hispano. […]
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.