BBC Radio websites see rise in visitors
The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.
The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.
Pearson, the publishing and education company, has reported a six per cent fall in pre-tax profits to £386m. Its Penguin division suffered distribution problems but the Financial Times narrowed its losses to £9m and is predicted to break even this year.
Virgin Radio has signed a deal with mobile technology company Sydus that will allow people to access virgin Radio and its sister stations via thired-generation mobile phones.
Cahoot marketing supremo Deborah Cutler is leaving the business in June as parent Abbey starts to restructure the online bank. The departure of the marketing director coincides with 13 redundancies at the bank, as Abbey prepares to reduce its workforce by 3,000 – a target agreed with the bank’s new owner, Banco Santander Central Hispano. […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.