The BBC has restarted the review of its ad roster, which includes Abbott Mead Vickers. BBDO, DFGW and Fallon. The review was halted in January to allow a restructure of the marketing department (MW January 12). The broadcaster is hoping to appoint an agency by January 1.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.