BBC TV programming wins in festive Twitter war
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season. Read full article here.
How Lloyds TSB is overcoming the ‘no branding’ Olympics challenge
Michael BarnettWhen you become an Olympic sponsor, you do not buy a media package like you might at the football or rugby world cups. It is a clean-venue scenario [where no branding is allowed in the arenas]. You have to find other channels and you have five years to leverage the opportunities, the marques and the […]
Yahoo! co-founder Jerry Yang resigns
Seb JosephYahoo!’s co-founder and former chief executive, Jerry Yang, has resigned from the digital media company’s board of directors to “pursue other interests.”
Case study: Deloitte
Michael BarnettDespite being an official supporter of the London 2012 Olympic and Paralympic Games, professional services firm Deloitte does not approach its involvements in sport like a conventional sponsorship. Simply attaching its logo to a sporting organisation or earning a namecheck would provide low impact for the firm, since consumer awareness and sentiment are of little […]
Aldi crowned this year’s most effective Christmas ad
Sarah VizardThe German retailer has seen off strong competition from Walkers, Amazon, John Lewis and Waitrose, and Tesco to take this year’s coveted title.
How Benefit used NPS to build the business case for brow tints
Charlotte RogersAfter introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite.
Pret’s first chief customer officer Barnaby Dawe quits
Molly FlemingBarnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
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