BBC TV programming wins in festive Twitter war
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season. Read full article here.
How Lloyds TSB is overcoming the ‘no branding’ Olympics challenge
Michael BarnettWhen you become an Olympic sponsor, you do not buy a media package like you might at the football or rugby world cups. It is a clean-venue scenario [where no branding is allowed in the arenas]. You have to find other channels and you have five years to leverage the opportunities, the marques and the […]
Yahoo! co-founder Jerry Yang resigns
Seb JosephYahoo!’s co-founder and former chief executive, Jerry Yang, has resigned from the digital media company’s board of directors to “pursue other interests.”
Case study: Deloitte
Michael BarnettDespite being an official supporter of the London 2012 Olympic and Paralympic Games, professional services firm Deloitte does not approach its involvements in sport like a conventional sponsorship. Simply attaching its logo to a sporting organisation or earning a namecheck would provide low impact for the firm, since consumer awareness and sentiment are of little […]
Why Lush follows ‘no rules’ when it comes to brand purpose
Charlotte RogersRather than dialling back its purpose work, Lush used the Covid crisis to ramp up support for grassroots groups and returned to social media more than a year after quitting Facebook and Instagram.
Consumer expectations back in negative territory amid looming threat of inflation
Michaela JeffersonWhile consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
Debenhams takes on new name in first campaign since Boohoo takeover
Michaela JeffersonThe spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
Which retailers are winning the battle for third party brands?
Matthew ValentineWhile M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
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